Innovating on quality

Illy Innovation Assets


illy is one of the leading and most trustworthy coffee brands in the world. Starting from its strengths, and what the company has achieved in innovating so far, you will be asked to design the future of the coffee industry.

illy coffee is served in more than 100,000 venues worldwide;

7 million of illy coffees are served daily;

illy coffee has a global omnichannel retail strategy and network;

illy coffee is a worldwide trusted premium food brand. What illy does for the sustainability of its supply chain management and its attention towards the Contemporary Art is unique in the global coffee industry;

illy coffee was the world’s first company to receive the Responsible Supply Chain Process (RSCP) certification of sustainability awarded by the Det Norske Veritas (DNV). illy has also been listed among the World Most Ethical Companies for the past 3 years;


The Innovation Challenge

Retail innovation
Rethink the illy coffee in-store experience by leveraging the usage of technology and a more user-centered approach in its shops and through its sales network.
Product innovation
Design how illy coffee machines and coffee cans can exploit the most advanced technological innovation to enhance the customer experience.
Brand engagement
Innovate how digital technologies can leverage the illy brand awareness to offer a closer engagement to its lovers.